Straight-talking guides on custom packaging — costs, materials, print and sustainability for UK brands.
A slim box that fits through a letterbox can cost noticeably less to post. Here is how to design for the cheaper postal bands without guessing.
When a Pantone spot colour is worth paying for, why kraft board shifts your colours, and what to expect realistically from print.
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Digital proofs versus physical samples, what each will and will not show you, and a practical checklist to run before you sign anything off.
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Interior print can turn opening a box into a moment — or waste money nobody sees. How to tell which one applies to your product.
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How the three common surface finishes feel in the hand, how they handle fingerprints and scuffing, and which photographs best for your listings.
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The difference between raised and recessed detail, why the board you choose decides whether it works, and how texture pairs with foil.
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How foil blocking actually works, what the different foils cost you, and why a little restraint usually beats a lot of shine.
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A window lets the product speak for itself, which is powerful for food and gifts. But it complicates recycling — here is the honest trade-off.
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The box is only half the job. Corrugated, foam and moulded pulp inserts compared — how to hold fragile goods still so they arrive intact.
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